@font-face{font-family:Instrument Sans;src:url(/fonts/instrument-sans-latin.woff2)format("woff2");font-weight:400 700;font-display:swap}:root{--ink:#191a17;--paper:#fffdf9;--hairline:#dfded8;--soft:#f5f3ed;--lime:#dceeb1;--cream:#f4ecd6;--coral:#eed8cb;--ink-strong:var(--ink);--ink-soft:#42433e;--muted:#56574f;--white:#fff;--surface:var(--soft);--surface-2:var(--cream);--border:var(--hairline);--black:var(--ink);--black-soft:var(--ink);--mint:var(--lime);--peach:var(--coral);--lilac:var(--cream);--warm:var(--cream);--butter:var(--cream);--container:1180px;--reading:720px;--radius-card:24px;--radius-large:24px;--radius-pill:999px;font-synthesis:none;color:var(--ink);background:var(--paper);scroll-padding-top:24px;font-family:Instrument Sans,Arial,sans-serif}*{box-sizing:border-box}body{min-width:320px;margin:0;font-size:18px;line-height:1.45}a{color:inherit;text-decoration:none}button,summary,a{-webkit-tap-highlight-color:transparent}a:focus-visible,summary:focus-visible{outline-offset:5px;outline:3px solid}p,h1,h2,h3,figure{margin:0}h1,h2,h3{font-weight:400}.wrap{width:min(1180px,100% - 64px);margin-inline:auto}.skip-link{z-index:10;color:#fff;clip-path:inset(50%);background:#000;padding:12px 20px;position:absolute;top:12px;left:12px}.skip-link:focus{clip-path:none}header{border-bottom:1px solid var(--hairline)}.navigation{justify-content:space-between;align-items:center;gap:28px;height:88px;display:flex}.brand{letter-spacing:-1.2px;white-space:nowrap;font-size:25px;font-weight:700}.brand span{font-weight:400}.desktop-nav{gap:28px;font-size:16px;font-weight:500;display:flex}.desktop-nav a:hover,.footer-column a:hover,.text-link:hover{text-underline-offset:5px;text-decoration:underline}.button{border:1px solid var(--ink);background:var(--ink);color:#fff;border-radius:999px;justify-content:center;align-items:center;gap:18px;min-height:52px;padding:12px 24px;font-size:18px;font-weight:500;line-height:1.35;transition:transform .15s;display:inline-flex}.button:hover{transform:translateY(-2px)}.button-secondary{background:var(--paper);color:var(--ink);border-color:#0000}.button-outline{color:inherit;background:0 0;border-color:currentColor}.header-cta{min-height:48px;padding:10px 20px;font-size:16px}.mobile-menu{display:none;position:relative}.mobile-menu summary{cursor:pointer;place-items:center;width:48px;height:48px;font-size:25px;list-style:none;display:grid}.mobile-menu summary::-webkit-details-marker{display:none}.mobile-menu nav{border:1px solid var(--hairline);z-index:3;background:#fff;border-radius:8px;width:270px;padding:14px;position:absolute;top:58px;right:0;box-shadow:0 4px 16px #0000000f}.mobile-menu nav a{padding:12px 10px;display:block}.eyebrow,.small-label,.footer-column>strong{letter-spacing:.055em;font-family:Consolas,Courier New,monospace;font-size:14px;font-weight:400;line-height:1.4}.hero{text-align:center;padding-top:68px}h1{letter-spacing:-.035em;margin:26px auto 24px;font-size:76px;line-height:1.04}.lead{max-width:720px;margin-inline:auto;font-size:20px;line-height:1.45}.hero-actions{flex-wrap:wrap;justify-content:center;align-items:center;gap:12px;margin-top:28px;display:flex}.hero-note{margin-top:18px;font-size:14px}.assessment-note{max-width:680px;margin:12px auto 0;font-size:15px;line-height:1.5}.journey{text-align:left;background:var(--cream);border-radius:24px;margin-top:44px;padding:38px 48px 24px;position:relative}.question{text-align:center}.question p{letter-spacing:-.025em;margin-top:16px;font-size:46px;line-height:1.12}.paths{grid-template-columns:1fr 1fr;gap:24px;max-width:780px;margin:32px auto 30px;display:grid}.path{border-radius:8px;min-height:160px;padding:24px 28px;position:relative}.path.paid{background:var(--coral)}.path.organic{background:var(--paper)}.path strong{letter-spacing:-.02em;margin-top:14px;padding-right:16px;font-size:28px;line-height:1.15;display:block}.path p{margin-top:14px;font-size:16px}.path-arrow{font-size:38px;position:absolute;bottom:12px;right:22px}.destination{border-top:1px solid #000;justify-content:space-between;align-items:center;gap:24px;padding-top:24px;display:flex}.destination strong{letter-spacing:-.02em;margin-top:12px;font-size:30px;line-height:1.15;display:block}.measurement{align-items:center;gap:20px;font-size:18px;display:flex}.target-symbol{font-size:82px;line-height:1}figcaption{text-align:center;margin-top:24px;font-size:15px}.section{padding-block:96px}.section-heading{justify-content:space-between;align-items:flex-end;gap:32px;margin-bottom:40px;display:flex}h2{letter-spacing:-.035em;margin-top:20px;font-size:54px;line-height:1.08}.section-heading>p{max-width:350px;font-size:18px}.packages{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;display:grid}.plan{border:1px solid var(--hairline);border-radius:24px;flex-direction:column;padding:22px 20px;display:flex}.plan.recommended{background:var(--lime);border-color:var(--lime)}.plan.premium{border-color:#000}.plan-banner{justify-content:space-between;align-items:center;gap:6px;min-height:32px;margin-bottom:20px;font-size:14px;display:flex}.plan-banner strong{letter-spacing:.04em;background:var(--ink);color:#fff;border-radius:999px;padding:6px 8px;font-size:12px}.plan h3{letter-spacing:-.025em;white-space:nowrap;font-size:23px;font-weight:540}.plan-outcome{min-height:70px;margin-top:12px;font-size:16px}.plan-cost{margin-top:12px}.regular-price{min-height:40px;font-size:14px}.regular-price s{white-space:nowrap}.price{letter-spacing:-.04em;white-space:nowrap;font-size:38px;line-height:1.1}.price span{letter-spacing:0;font-size:15px}.spend-note{min-height:43px;margin-top:12px;font-size:14px}.saving{min-height:40px;margin-top:4px;font-size:14px;font-weight:500}.plan ul{border-top:1px solid #000;gap:12px;margin:10px 0 28px;padding:22px 0 0;list-style:none;display:grid}.plan li{gap:9px;min-height:45px;font-size:16px;line-height:1.4;display:flex}.plan li>span{font-weight:700}.plan .button{white-space:nowrap;gap:8px;margin-top:auto;padding:12px;font-size:15px}.plan-limitation{min-height:82px;margin-top:20px;font-size:14px;line-height:1.45}.package-help{justify-content:space-between;align-items:center;gap:32px;margin-top:32px;font-size:16px;display:flex}.package-help p{max-width:660px}.package-help strong{margin-bottom:8px;font-weight:500;display:block}.text-link{align-items:center;gap:14px;font-size:16px;font-weight:500;display:inline-flex}.story{border-radius:24px;grid-template-columns:1fr 1fr;gap:64px;margin-bottom:96px;padding:64px;display:grid}.lime{background:var(--lime)}.cream{background:var(--cream)}.principles{background:var(--ink);color:#fff;margin-bottom:0}.story-copy>p:not(.eyebrow){max-width:440px;margin-top:24px;font-size:20px;line-height:1.45}.story-copy>.button{margin-top:32px}.capability{border-top:1px solid #ffffff60;margin-top:28px;padding-top:24px}.capability>strong{letter-spacing:-.02em;font-size:24px;font-weight:400;line-height:1.2;display:block}.capability p{margin-top:12px;font-size:16px;line-height:1.5}.capability a{text-underline-offset:4px;margin-top:14px;font-size:15px;text-decoration:underline}.package-map{text-align:center;align-self:center}.map-top{gap:12px;display:flex}.map-top>div{border-top:1px solid var(--ink);flex:1;gap:8px;padding-block:12px;display:grid}.map-top strong{font-size:18px;font-weight:500;line-height:1.3}.map-top span{font-size:16px}.map-arrows{font-size:48px;line-height:1.4}.map-result{background:var(--ink);color:#fff;border-radius:8px;gap:12px;padding:28px;display:grid}.map-result strong{letter-spacing:-.03em;font-size:34px;font-weight:400}.package-map>p{margin-top:22px;font-size:16px}.decision{align-self:center}.decision ol{margin:24px 0 0;padding:0;list-style:none}.decision li{border-top:1px solid #ffffff60;gap:24px;padding:22px 0;display:flex}.decision li>span{font-family:Consolas,Courier New,monospace;font-size:16px}.decision h3{font-size:26px;line-height:1.2}.decision li p{margin-top:8px;font-size:16px}.decision-note{margin-top:20px;font-size:16px}.guides{grid-template-columns:1.2fr 1fr 1fr;gap:24px;display:grid}.guide{border-top:1px solid var(--hairline);flex-direction:column;min-height:355px;padding:32px 24px;display:flex}.guide-featured{background:var(--coral);border-color:#0000;border-radius:8px;padding-inline:32px}.guide h3{letter-spacing:-.035em;margin-top:38px;font-size:36px;line-height:1.1}.guide p{max-width:300px;margin-top:20px;font-size:18px}.guide-arrow{align-self:flex-end;margin-top:auto;padding-top:24px;font-size:36px;display:block}.guide:hover .guide-arrow{transform:translate(2px,-2px)}.faq-panel{grid-template-columns:.9fr 1.1fr;margin-bottom:0}.faq details{border-bottom:1px solid #000}.faq details:first-child{border-top:1px solid #000}.faq summary{cursor:pointer;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-size:20px;line-height:1.35;list-style:none;display:flex}.faq summary::-webkit-details-marker{display:none}.faq summary>span{flex-shrink:0;font-size:28px}.faq details[open] summary>span{font-size:0}.faq details[open] summary>span:after{content:"−";font-size:28px}.faq details p{padding-bottom:24px;font-size:18px;line-height:1.5}.final-cta{text-align:center;padding-block:96px}.final-cta h2{font-size:64px}.final-cta>p:not(.eyebrow){max-width:640px;margin:24px auto 0;font-size:20px}footer{border-top:1px solid var(--hairline);padding-block:56px 32px}.footer-top{grid-template-columns:1.3fr 1fr 1fr 1.3fr;gap:36px;display:grid}.footer-top p{margin-top:24px;font-size:16px}.footer-column{flex-direction:column;align-items:flex-start;gap:14px;font-size:16px;display:flex}.footer-column>strong{margin-bottom:10px;font-size:12px}.footer-bottom{border-top:1px solid var(--hairline);justify-content:space-between;gap:32px;margin-top:56px;padding-top:24px;font-size:14px;display:flex}.footer-bottom p+p{margin-top:8px}.footer-bottom>div:last-child{align-items:flex-start;gap:24px;display:flex}.sample-label{font-family:Consolas,Courier New,monospace}@media (width>=1280px){.hero .desktop-break{display:block}}@media (width<=1279px){.desktop-nav{gap:18px}.packages{grid-template-columns:repeat(2,minmax(0,1fr))}.plan{padding:28px}.plan-outcome{min-height:48px}.plan-limitation{min-height:62px}.plan li{min-height:24px}.story{gap:40px;padding:48px}h1{font-size:76px}.story h2{font-size:52px}.footer-top{gap:24px}.footer-column{font-size:15px}}@media (width<=959px){.desktop-nav{display:none}.mobile-menu{display:block}.header-cta{margin-left:auto}.navigation{gap:20px}h1{font-size:68px}.story{grid-template-columns:1fr;gap:40px}.story-copy>p:not(.eyebrow){max-width:600px}.package-map{width:100%;max-width:480px;margin-inline:auto}.section-heading{flex-direction:column;align-items:flex-start;gap:24px}h2{font-size:52px}.guides{gap:16px}.guide{padding:24px}.guide h3{font-size:30px}.guide p{font-size:16px}.footer-top{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px}}@media (width<=767px){.wrap{width:calc(100% - 40px)}.navigation{height:76px}.hero{padding-top:48px}h1{font-size:58px}.journey{padding:32px 24px 24px}.question p{font-size:36px}.paths{gap:24px}.path{padding:20px}.path strong{font-size:24px}.path-arrow{font-size:30px;bottom:8px;right:12px}.destination strong{font-size:25px}.measurement{gap:12px;font-size:16px}.target-symbol{font-size:64px}.section{padding-block:64px}.packages{grid-template-columns:1fr}.plan-outcome,.plan-limitation{min-height:0}.regular-price,.spend-note,.saving{min-height:24px}.plan-cost{margin-top:24px}.plan ul{margin-top:20px}.plan li{min-height:0}.plan .button{font-size:17px}.story{border-radius:0;width:100%;margin-bottom:64px;padding:48px 24px}.principles,.faq-panel{margin-bottom:0}.package-help{flex-direction:column;align-items:flex-start;gap:16px}.guides{grid-template-columns:1fr}.guide{min-height:290px;padding:28px}.guide h3{margin-top:28px;font-size:36px}.guide p{max-width:420px;font-size:18px}.final-cta{padding-block:64px}.final-cta h2{font-size:60px}.footer-bottom{flex-direction:column}.desktop-break{display:none}}@media (width<=559px){.wrap{width:calc(100% - 32px)}.brand{font-size:22px}.header-cta{display:none}.navigation{gap:12px}.hero{padding-top:36px}h1{margin-block:22px;font-size:44px;line-height:1.04}.lead{font-size:18px}.hero-actions{gap:8px;margin-top:24px}.hero-actions .button{width:100%;font-size:16px}.hero-note{max-width:260px;margin:16px auto 0;font-size:14px}.journey{border-radius:16px;margin-top:36px;padding:28px 20px 20px}.journey .eyebrow{font-size:12px}.question p{font-size:29px}.paths{grid-template-columns:1fr;gap:20px;margin-block:28px}.path{width:100%;max-width:100%;min-height:130px;padding:22px}.path strong{font-size:25px}.path-arrow{font-size:32px}.destination{flex-direction:column;align-items:flex-start;gap:20px}.destination strong{font-size:26px}.measurement{font-size:16px}.target-symbol{font-size:52px}.measurement p br{display:none}figcaption{text-align:left;font-size:14px}.section-heading{margin-bottom:28px}h2,.story h2{font-size:42px}.eyebrow{font-size:12px}.section-heading>p{font-size:18px}.plan{padding:24px}.plan h3{font-size:26px}.plan-banner strong{font-size:12px}.price{font-size:44px}.price span{font-size:16px}.plan-limitation{font-size:15px}.story{width:100%;padding:48px 24px}.story-copy>p:not(.eyebrow){font-size:18px}.map-top strong{font-size:16px}.map-top span{font-size:15px}.map-result{padding:24px 18px}.map-result strong{font-size:30px}.package-map>p br{display:none}.faq summary{font-size:18px}.faq details p{font-size:16px}.final-cta h2{font-size:48px}.final-cta>p:not(.eyebrow){font-size:18px}.footer-top{grid-template-columns:1fr;gap:32px}.footer-column{font-size:16px}.footer-bottom{margin-top:36px}}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition:none!important}}@media (width<=767px){.path-arrow{display:none}.paths:after{content:"↓";text-align:center;grid-column:1/-1;font-size:32px;line-height:1;display:block}}